Melissa from ele-ahbaant

Name and Location: Melissa, Perth WA

Your business? ele-ahbaant

How long have you been in the kids fashion industry?
Dabbling for 8/9 months, but 'officially' for about 6

What inspired you to start your business?
I think it's a common story- difficulty in easily finding great clothes for my kids, & my love of 'scouring' the net to find them, plus the idea that I could stay home & do this, & still be there for my kids.

What are your top 3 best selling items?
So far it would have to be Daily Tea, for the littlies, hoof shoes, which I only recently began stocking & miatom- great product at a great price.



What labels or designers to select for your own children?
I love my eldest daughter in Willow & Finn (which I actually don't stock...one day maybe??) my son has a few things from the eternal creation range that he looks great in, and for my youngest daughter, a bit of everything I stock, but I'm loving her in Red Chalk's newsprint tee & Redfish clothing fisherman's jeans. Great combo.

What do you do to relax?
Relax? pardon? I think I must have misheard you?

Your ideal holiday?
We went to Europe a few years ago, and whilst most people thought we were mad to take young
children on a trip like that, we had a fantastic time. The kids learnt so much & really enjoyed it, however, in complete contrast we had a quick trip down south just recently & stayed in a quaint rammed earth cottage in the middle of bush, no tv, water from a rainwater tank, scorpion in the toilet :) Was fantastic!

Thanks for participating Melissa!